Warner Music, Brightcove join to bundle videos, ads (Boston Globe)
Warner Music, Brightcove join to bundle videos, ads (Boston Globe)
Warner Music Group Corp. will bundle videos with advertisements and provide them to online TV service Brightcove Inc. for distribution to websites, following a similar agreement made by Sony BMG Music Entertainment with Brightcove. Warner and Cambridge-based Brightcove will share ad revenue from the packaged products, the companies said. Consumers will be able to watch the videos online …